Start Art & Design Whiskeymarke lässt Bruce Lee auferstehen

Whiskeymarke lässt Bruce Lee auferstehen


Für einen Werbespot für den chinesischen Markt hat Regisseur Joseph Kann zusammen mit der VFX Butze The Mill einen computeranimierten Bruce Lee durch Hong Kong geschickt.

Das sagt der Regisseur über den Spot:

This spot isn’t about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It’s a short inspirational film sponsored by Johnnie Walker. Those making comparisons of „water“ to „alcohol“ are literalists & wrong. Last thing alcohol wants to be is water. It’s a metaphor for life. It’s his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it’s not an ad. It’s an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.