Start Musik Universal Preps Prince’s „3121“ Album for Major Marketing Campaign 3121

Universal Preps Prince’s „3121“ Album for Major Marketing Campaign 3121

Prince

Für die Prince Fans:
„Universal Preps Prince’s „3121“ Album for Major Marketing Campaign 3121…more info than you can handle!
UNIVERSAL MUSIC GROUP’S EXPECTATIONS ON PRINCE’S PROMOTIONAL CAMPAIGN FOR THE UPCOMING ALBUM!

Radio:
2/7 add date for ‚Black Sweat‘. Vinyl will be serviced to clubs and mixshows

Video:
‚Black Sweat‘ will impact BET, VH1 and MTV mid February
„¢ MTV Unplugged from the house and VMA performance from his house via satellite
„¢ Making The Video for next single.
„¢ Possible Storytellers from the house…

New Media:
„¢ Never before done retail campaign beg. Feb 7th with 6-week global iTunes pre-order. Digital ‚purple ticket‘ promotion
„¢ Mutli-tiered countdown on AOL music kicking off with First listen world premiere of single
„¢ Superstar feature placement of ‚Black Sweat‘ video on major online partners including Yahoo! Music, AOL Music,MySpace, Apple iTunes…
„¢ Aggressive online promotions campaign hitting music, lifestyle and tastemaker blogs & sites

Press:
„¢ Targets will include: 60 Minutes, CBS Sunday Morning, Ellen, Good Morning America, Larry King Live, Oprah, SNL, Today Show, Tonight Show
„¢ MAJOR ‚3121‘ TV Special in progress…. details TBA

Marketing:
„¢ Heavy media campaign to include major market advertising w/ „¢ TV „¢ radio „¢ Snipes in top 10 markets „¢ Print
„¢ Purple Ticket promotion: „An Evening With Prince – A private performance at Prince’s house“.
(7 winning tickets will be inserted into the initial run of CDs.)

Tour:
Worldwide tour begins in May

*** „Nothing is confirmed…“ Says Spokesperson of Prince’s camp NPGMusicClub.

Though they (NPGMC) stated that: This is a „wish list“ Universal created and is using on a sales page 2 start taking orders from retail for the new album. We xpected it 2 b leaked online (because everything from Universal gets leaked eventually).

But again, „NOTHING is confirmed yet“ *** – Says NPGMC“

Quelle:
http://www.prince.org/msg/7/175765/Universal-Preps-Prince-s-3121-Album-for-Major-Marketing-Campaign