For the fifth episode of Hâˆ†SHTAG$ — our web series chronicling Internet-based music — we explore the world of Tumblrwave. The microblogging site Tumblr has given a voice to a wide variety of artists in its short history: rapper Le1f, hip hop new hope Kilo Kish and seapunk founders Zombelle and Ultrademon. What’s fascinating is that, musically, there’s not a ton that connects them. It’s Tumblr: A site that offers them one of the best ways to express themselves.
For the sixth and final episode of Hâˆ†SHTAG$ — our web series chronicling Internet-based music — we explore the idea of blog pop with UK duo AlunaGeorge, rising UK songstress Charli XCX, Brooklyn’s Teengirl Fantasy, Grimes affiliates Blood Diamond and Red Bull Music Academy class of ’10 Katy B.